simpsons for hallmark

Simpsons_Tin_HallmarkWhen The Simpsons Movie was about to be released, the license suddenly became relevant again and Hallmark went head-to-head against American Greetings in pursuit of the lucrative product rights.

I wrote, designed and illustrated the front and back labels for this mint tin, which was produced by Hallmark as a promo gift for execs and dignitaries throughout the Fox entertainment empire. I used Mister Sparkle (a reference to a much-beloved gag in a single episode) in order to help Fox understand that we were all hardcore Simpsons nerds. Hallmark secured the license. I’m almost sure it was the mints that sealed the deal.

Simpsons_Tin_Labels